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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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Welcome to the Another Update
Imagine kicking off your day with a clear to-do list — and by the end of it, most of those tasks are already done. That’s the promise of ChatGPT’s latest automation breakthroughs from OpenAI.
With powerful new capabilities like agentic task execution, automations, and deep integration with your tools, ChatGPT is evolving from a smart assistant into a true workflow partner. No more manual back-and-forth between apps — just tell ChatGPT what you want to accomplish, and let it take care of the rest.
💡 What’s New
Here’s how these features are transforming productivity:
Autonomous Agents:
ChatGPT can now run multi-step workflows on your behalf — from web research to form-filling and routine work execution, all based on a single instruction.
Automations:
Schedule tasks (like daily reports, data summaries, or research checks) to run automatically and land in your review queue when they’re done.
Tool Integrations:
Connect your favorite work apps and services so ChatGPT can pull in data and take action without you doing the repetitive setup yourself.
This isn’t just incremental improvement — it’s a step toward AI that actively manages your workflow instead of just advising on it.
👉 Read the full announcement from OpenAI here:
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