In partnership with
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
Welcome to the Another Update
The fight over how artificial intelligence should be governed is no longer theoretical — it’s entering the political and legal mainstream in the U.S. and around the world.
In the United States, tensions are rising between federal and state governments. Several states — including Colorado and California — have passed or are considering their own AI laws aimed at transparency, safety, and accountability. At the same time, the federal government is taking a much more assertive stance: President Trump signed an executive order in late 2025 directing federal agencies to challenge state AI laws that could hinder national competitiveness and to develop a unified federal regulatory framework. This move has sparked fierce debate around federalism, innovation, safety, and consumer protection.
Across the globe, policy responses vary widely.
The European Union’s landmark Artificial Intelligence Act — the world’s first comprehensive AI regulation — is being implemented in stages, setting risk‑based rules for different kinds of AI systems and influencing regulatory thinking worldwide.
Moreover, the industry itself is in flux:
Major AI companies are shifting stances on safety commitments as competition intensifies, while some are backing political action to shape future oversight.
Use this workflow:
Input → Categorize → Expand → Draft → Schedule
Start with a prompt bank → Get Started Now
📣 Want to Promote Your AI Tool?
1. Reach over 200000+ AI enthusiasts every week.
2. RAM Of AI has helped launch over 1000+ AI startups & tools.
3. Want to be next?
That’s a Wrap
How was today’s edition of ramofai?
❤️ Loved it
💛 It was okay
❌ Didn’t enjoy
Reply with feedback or ideas you'd like covered next!
