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Join award-winning strategist Babak Behrad and Neurons CEO Thomas Z. Ramsøy for a strategic, practical webinar on what actually drives high-impact advertising today. Learn how top campaigns capture attention, build memory, and create branding moments that stick. It’s all backed by neuroscience, and built for real-world creative teams.
Welcome to the Another Update
No flexing on X.
No viral threads.
No “Look at my Stripe dashboard” screenshots.
Yet somehow… these people keep getting richer.
Not because they’re smarter.
Not because they work harder.
But because they mastered one boring, unsexy skill most people ignore:
Distribution
Not content creation.
Not AI prompts.
Not building the product.
Getting attention → keeping attention → converting attention.
And doing it consistently.
Why Distribution Beats Talent (Every Time)
You can build:
The best AI tool
The smartest course
The cleanest SaaS
But if no one sees it, it doesn’t matter.
Meanwhile, someone with:
An average product
Decent writing
A small but loyal audience
Prints money quietly.
This isn’t new. It’s just ignored.
“Distribution is the moat.”
— Andrew Chen (a16z)
The Rich Don’t Chase Virality — They Build Pipes
Quietly rich people focus on:
Email lists
SEO pages
Evergreen threads
Repeatable funnels
Not trends.
Virality is a spike.
Distribution is a system.
That’s why newsletters, boring blogs, and simple landing pages still outperform flashy launches.
According to HubSpot:
Email marketing delivers an average $36 ROI for every $1 spent
Boring. Predictable. Profitable.
The Skill Stack That Pays Forever
Here’s what distribution actually looks like in practice:
1. Writing Clearly
Not beautifully. Clearly.
Clear writing converts.
Clear writing builds trust.
Clear writing compounds.
Source: Read online
2. Understanding Platforms
What works on X fails on LinkedIn.
What works on SEO fails on TikTok.
Quiet winners study:
Algorithms
Timing
Formats
Not aesthetics.
3. Audience Ownership
Followers rent attention.
Emails own it.
That’s why creators are leaving platforms and building lists again.
Source: Read online
4. Repetition Without Boredom
Same message.
Different angles.
Over and over.
The audience forgets faster than you think.
Marketing Rule of 7 still applies: Read online
Why AI Made This Skill Even More Valuable
AI made creation cheap.
Which means:
More content
More noise
Less attention
So the real leverage shifted to:
👉 Who can distribute best
Not who can generate more.
That’s why creators with average ideas but strong distribution are outperforming “genius builders” daily.
How to Start (Without Quitting Your Job)
You don’t need a big bet.
Start boring:
One platform
One audience
One topic
One email a week
Build the pipe before the product.
Not luck. Distribution.
Use this workflow:
Input → Categorize → Expand → Draft → Schedule
Start with a prompt bank → Get Started Now
📣 Want to Promote Your AI Tool?
1. Reach over 200000+ AI enthusiasts every week.
2. RAM Of AI has helped launch over 1000+ AI startups & tools.
3. Want to be next?
That’s a Wrap
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